Playermaker, which is developing a wearable performance tracker for athletes, announced it raised $40 million in funding led by Ventura Capital Group, with additional investment from MIG Capital, Pegasus Tech Ventures and others.
Playermaker’s wearable performance tracker turns shoes into a connected solution that captures pro-grade technical, tactical, biomechanical and physical data from the source of movement. This provides valuable information and analysis to enable athletes of all levels to maximize their skills, monitor injury risk and speed injury recovery.
The company said the funding will be used to develop a new multi-sport platform to drive Playermaker’s expansion beyond football, starting with basketball.
“Our mission is to challenge disparities in sport, striving to achieve fair play and equal opportunity for all by ensuring that everyone can access the knowledge they need to improve their game,” said Guy Aharon, CEO and co-founder of Playermaker. “We empower boys and girls in the world of sport and inspire them to stay active, chase their dreams and perform at their best, regardless of their discipline, location or backgrounds. resources. Ultimately, wherever there is passion and shoes, that’s where we want to be.”
Playermaker’s solution is able to track technical performance and offer deeper insights through left and right shoe position. This allows it to couple the usual surface-level metrics with complex functional factors such as foot placement/angle, foot speed, acceleration on hard cuts vs straight runs, and more. The device does not require any additional infrastructure or installation and does not require WiFi, cellular service or external power to collect and analyze data from a given session.
The announcement comes after a series of successful partnerships, including the announcement of Liverpool FC player Harvey Elliott as brand ambassador, the expansion of his partnership and the launch of a community initiative with Fulham FC , as well as an extended project with English football. Association (FA) and Leeds Beckett University.